Electrolube, the manufacturer of formulated chemical products for the electronics, automotive and industrial manufacturing industries, has announced Productronica 2013 as one of their most successful shows yet, with firm orders secured at the event. The company launched their first new global identity since 1941 during the four-day show, to clearly communicate their global position as a complete solutions provider. Products that saw the greatest amount of interest included the UVCL fast-dry UV cure conformal coating, AFA aromatic free acrylic coating and the aromatic free, modified polyurethane coating, PUCAF. 38,000 visitors attended the trade show in Munich, Germany, from all over the world and Electrolubes enquiry list reflected a high number of quality leads from prospective customers.

Ron Jakeman, Electrolubes Group Managing Director said,Productronica 2013 was a very successful show for us.We saw a definite uplift in visitors to the stand from previous years and it was a great way to meet potential customers as well as many of our existing clients. Productronica gave us the perfect platform to launch our new global identity to the industry and reinforce our position as a collaborative, environmentally responsible solutions provider. The feedback has been extremely positive, with visitors commenting on how much easier it is to understand the scope of what we do, our collaborative approach to solving any challenges they face and our capacity to package together effective products at all stages of the production process.

More than 25 key sales, RD and management personnel attended the show from Electrolubes international offices in Australia, China, USA, India, Brazil, France, Germany and the UK, to share knowledge with visitors and offer assistance to every nationality visiting the stand.

Karen Harrison, Electrolubes Group Marketing Manager, said, With our vast range of formulated chemical products, we needed to concisely inform the industry of our full product offering of thermal management, cleaning, conformal coatings, encapsulation resins, service and maintenance aids and contact lubricants. Productronica was a very effective show for us to launch our new identity, newly packaged products and showcase our latest rapid-dry UV cure and aromatic free conformal coatings that are safer to the operator.

To find out more about Electrolube, visit the companys new website at www.electrolube.com.